Phoenix Glass Decorating Company was first formed, as a limited partnership, in 1951 by Al and Glen Valenzuela and an outside investor. The initial business was silk screening for specialty advertising and restaurant supply firms on ashtrays and beverage glasses. Clyde Pricer custom built a 60 foot long, 3 foot wide, free draft lehr and an electrically driven multi-purpose screen printing machine for cylinders and truncated cylinders.
The original owners declared bankruptcy after approximately 7 months of operation. Clyde Pricer purchased the business assets and he continued the business as a sole proprietorship under the fictitious name of Phoenix Glass Decorating Company. Purchase was completed March 15, 1952.
Clyde’s son, Wayne Pricer, was asked to assume the job of running the business and started work on November 1, 1952. The initial thrust of the printing was on glass containers for several barber and beauty supply products manufacturers.
In 1958 Phoenix Glass started screen-printing on plastic containers for various chemical manufacturers, hospital suppliers, etc. This was in the very early days of the manufacturing and use of polyethylene containers for retail packaging. A considerable amount of research and effort was done to develop a successful process to print these containers.
The business was incorporated under the state of California laws as a closely held corporation on September 5, 1961. The principal stockholders were Clyde O. Pricer and Wayne J. Pricer. Because of the objection of a Los Angeles corporation, Phoenix Fiberglass Corporation, we incorporated as Pricer Enterprises Inc. We were allowed to continue operations doing business as Phoenix Glass Decorating Company.
Phoenix Glass employed approximately 50 people during the late 1960’s. Approximately 80 percent of the screening business was printing on plastic containers. At that time we were utilizing 8 production lines for two shifts per day and for a period of approximately 6 months we ran a third shift. This was an interesting and challenging time period for us since mid management people had to be educated and trained. The logistics of handling materials and schedules to meet the production requirements of customers was a valuable learning experience.
On April 18,1981, Wayne suffered a heart attack. He recovered without undue ill effects physically and recuperated for a required 3 months period of time. During that time period his son John Pricer ran production and Dee Newbern continued the business of day-to-day operations.On April 15, 1982 a sale of portions of the screening business was completed. Two long time employees of Phoenix Glass Decorating Company purchased the screen-printing portion relating to plastic containers. Robert Bajuk and Joy Batteate formed a closely held corporation under the name of Silkscreened Plastics Inc. They are still located in the same building, sharing half of the building. The screen-making portion of the business was sold to Dee Newbern and operated under the name of Dee’s Screen Graphics. We continued to operate under Pricer Enterprises Inc. dba Phoenix Glass Decorating Company and exclusively screening on glass and ceramics.
In March 1986, Wayne had open-heart surgery. During his leave of absence, John Pricer and Dee Newbern continued to run the day-to-day operations. Wayne was able to return to active work without incident.
In 1992 Wayne passed away and the business was purchased by two of his sons, John and Steve Pricer. John has over 35 years experience and Steve has over 20 years working at Phoenix Glass.
We continue to print for many wineries. Custom labels and wine tasting glassware are just part of the screening we do for them.
We also silk-screen for many events… weddings, birthdays, anniversaries, reunions, festivals, golf tournaments, etc.
Custom decorating for cosmetic bottles, bars and restaurants, yacht clubs, Shrine clubs, golf courses, school and church functions, fundraisers, etc.